Emily Halpern
Emily Halpern
Brand Strategy & Web Copy for Food-Focused Entrepreneurs

Finally. You’re starting the business you’ve always dreamed of.

And in a noisy industry with tons of people trying to do exactly what you do, you want to stand out.

But, your work is much more than just your passion—it’s personal—and getting it out into the world turns out to be a lot tougher than it seems.

And, for all your enthusiasm, you’ve been spinning your wheels.

So you're stuck on the starting block…


You, my fine, food-loving friend, are in very good company.


It’s hard to feel confident about what you're doing when you're feeling muddled and overwhelmed (I know. I did it too, remember?).

Starting a business takes passion and inspiration, but it also takes some knowledge about who you are, why you want what you want, and how you can best contribute. 

And trying to make sense of what you actually have to offer and put it all into words is no easy task.

You may be an expert at what you do, but a head for strategy and a knack for language aren't necessarily your biggest strengths.

Good news: they're mine.


I'm Emily, former pastry chef, forever food-lover, and creative mentor and brand strategist for food-focused entrepreneurs.

As part brand strategist, part copywriter, part coach, and part culinary expert, I help you go pro with purpose, personality, and polish.

grey apricot.png

Starting a business is scary stuff.

I know how overwhelming it can be to try to find direction, to stay focused and set boundaries in your work, and stay the course when you're feeling discouraged. 

And when you’re just starting out, it’s easy to feel like you need to style your business after the ones you see succeeding around you.

Especially when you're creating something out of nothing with no clear roadmap to success.

Especially without outside help.

So what’s a stuck solopreneur to do?

You can't just think your way to clarity alone. (Believe me, I've tried.)

What you need is someone with an outside perspective to help you get a bird’s-eye view of your business, and to equip you with the tools you need to take action

That's where I come in. 


Together we’ll focus your fuzzy (but fantastic!) ideas into crystal clear messaging, powerful positioning, and compelling web-copy so you can overcome overwhelm, connect with more clients, level-up your brand, and grow your business (finally).


I see potential everywhere, brainstorm like a boss, and love to help people bring their ideas to life and give voice to their stories.

Through working with me, you’ll leverage your strengths, skills, and experience to build a unique brand story around what you do best and learn how to share it powerfully and strategically.

You'll overcome overwhelm and doubt and quiet self-destructive chatter to get clear on where you're headed and what actions you need to take to get you there.

You'll stop worrying about what people might think, and you'll no longer feel the need to model your business on everyone else's, because you’ll be bringing the very best of what you can offer to the table.

You'll come away with the confidence and clarity you need to shout about your work from the rooftops, and you’ll want to talk about your business with anyone who will listen.


Ready to take the first step?


Our work is a partnership.


Think of me as your catalyst, cheerleader, and creative collaborator.

MY GOAL is to help you tell your story in ways that are engaging, impactful, and persuasive, while still natural, genuine, and totally true to who you are.

As a life-long creative, I understand that articulating your ideas and sharing them proudly with others is about more than finding the right things to say and the best ways to say them; authentic communication also takes courage, self-assurance, and a willingness to be seen, heard, and, if necessary, to risk being misunderstood.

MY JOB is to ask you clarifying questions and to listen, to hold up a mirror to help you see yourself clearly, and to share with you the tools, tips, and resources that will empower you to tell your story authentically, powerfully, and strategically.

MY APPROACH is collaborative and holistic, grounded in my work in marketing, communications, my training as a coach, and my years of experience as a creative.

grey apricot.png


Screen Shot 2018-08-13 at 4.28.30 PM.png

Professional Bio:

EMILY HALPERN’S career in food has included working as Alice Waters' assistant, cooking at Ron Ben Israel Cakes and Chez Panisse, writing for Food & Wine Magazine and Saveur, and working as marketing manager for Di Palo's of Little Italy. She has consulted on projects for The Astor Center, Italian Wine Merchants, LA Amarilla de Ronda, Colangelo PR, and Leite's Culinaria, among others. Emily is a CTI Certified coach, and a member of the International Coach Federation. She received an MA in Food Culture and Communications from The University of Gastronomic Sciences in Italy, a Grand Diplôme from The French Culinary Institute (now the International Culinary Center), and an MA in Cultural Memory from the University of London. When not coaching fellow food lovers, Emily maintains The Repast Project and works locally on projects related to food, culture, and heritage. She also caters desserts for small parties and weddings, and her cupcakes have been in The New York Times. Emily is also a classical soprano and has performed a soloist with the New York Philharmonic. She earned her BA in music from Barnard College of Columbia University. A native New Yorker, Emily lives in Brooklyn and happily gobbles up all the delicious food the city has to offer.

grey apricot.png