Posts in Context
In the Story of Your Business, You're Not the Protagonist.

No man is an island, and no business is either. Not one that wants to survive, anyway.

While differentiating oneself from others in the market is one of the goals of a compelling brand, not being clear about how your business fits into a bigger story can lead you to making ineffective decisions, moving your business in the wrong direction, and failing to connect with the clients you most want to work with.

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The 4 Things Every Brand Needs In Order to Grow.

When starting a business, you’ll hear many people advise you to locate a problem in the market or an opportunity, and offer a service that addresses that need.

This is great advice.

AND, if that’s all you’re considering, you’re setting yourself up to be a copycat business.

Also, you need to take more information into account.

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ContextEmily HalpernComment