Posts in Connection
In the Story of Your Business, You're Not the Protagonist.

No man is an island, and no business is either. Not one that wants to survive, anyway.

While differentiating oneself from others in the market is one of the goals of a compelling brand, not being clear about how your business fits into a bigger story can lead you to making ineffective decisions, moving your business in the wrong direction, and failing to connect with the clients you most want to work with.

Read More