Emily Halpern

Clarity + Confidence = Clients


Most coaches/branding consultants/copywriters are one-trick ponies.


That means that first you hire a business coach to help you clarify your business ($3000), then you hire a fancy branding consultant to help you nail down your messaging ($3000), then you hire a copywriter to put it all into words ($3000).

I’m guessing you don’t have $10,000 to get your business up and running, but that doesn’t mean you’re not committed, hardworking, and amazing at what you do. Plus, you have high standards. The way you show up in your business should reflect that.

But without a good foundation, you’re stuck on the starting block.

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Down to Business is different.


I’ve been exactly where you are—excited, overwhelmed, full of passion and hope, and without a lot of money to invest on the front end of my business.

That’s why, when I started out on a shoestring budget, I taught myself how to wear all the hats. It took me years to learn all the skills, but I got really good at them, and I fell in love with solving the puzzles that keep so many of us stuck at the beginning of our entrepreneurial journeys.

I created Down to Business to get my clients past those early roadblocks and to put them on the fast-track to launching a business with a persuasive message, a professional site, and a strategic path forward for less than half of what it would cost them to hire each contractor separately.

Not only does Down to Business make expert help more accessible, it streamlines the process and gets you going faster. It allows me to get to know you and your work inside and out, and it allows us to toggle back and forth during our collaboration, adjusting ideas, copy, and offers as the process of developing your business unfolds naturally (read, not in a straight line). I compiled all of the info you really need right out of the gate, and left out all of the noise that will just slow you down.

And, unlike the big, self-guided business-launch programs you may have heard about (or even already taken) with thousands of students, this program doesn’t just take you half the way there. Not only do I provide the knowledge and tools you need to get super clear and confident about your business, but I offer the full-time support, feedback, and accountability (which, as far as I’m concerned, is even more important) which guarantees you’ll make it to the finish line.

You’ll go from foggy freelancer to confident CEO with everything you need to hit the ground running, and all the tools you need to thrive as your business grows and changes over time.


Who this is for:

Coaches & Consultants, Healers & Helpers, Nurturers & Nourishers, Educators & Entrepreneurs.


If you use your knowledge and expertise to offer valuable services and create amazing experiences for your clients, I can help you get to work and get the word out in 8 short weeks.

  • You must be committed, dedicated, and hard-working.

  • You must have the time to devote to the exercises and group calls that are required for you to complete the program.

  • You must be ready to stop stalling and dabbling, and go all-in doing work that really matters to you.

If that sounds like you, click the link to get started.

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 4 reasons why you should not enroll in Down to Business:



You’re not really ready to put yourself out there.

You need to be ready to shout from the rooftops about who you are and what you do. If you’re hesitant about whether or not you’re on the right path, it probably isn’t the best time for you to invest in such a comprehensive program. If you’re not sure what it is you want to do with your expertise, or, if you’re truly crippled by imposter syndrome, this program won’t help you get going—only your decisive, committed action can do that.


You’re expecting magic:

A good brand, a clear concept, persuasive messaging, and a clear, attractive website are all-important elements for doing business. But they are just the beginning. Once we’re done working together and you’ve set up shop and hung out your digital shingle, you’ll still have to market, network, and offer service in order to get clients predictably and reliably and grow your business slowly but surely. This isn’t Field of Dreams. Just because “you build it,” doesn’t mean “they will come.”



You want a completely custom service.

Down to Business is a hybrid between consulting and coaching for a few reasons: 1) It’s the most expedient way for you to learn everything you need to know to launch your business and website and to equip yourself with the new knowledge and skills you’ll be able to use in your business down the line. 2) You’ll benefit from my expertise and attention as well as get lots of really useful tools and templates (think “give a woman a fish, she eats for a day; teach a women to fish and she’ll eat for a lifetime). While a bespoke brand and website might look somewhat more polished and professional, I believe strongly that’s NOT what you need at the beginning of your entrepreneurial journey. Think of your business like a newborn baby—it won’t serve you to have someone else do all the work for you, no matter how overwhelmed you feel at the beginning. You and your baby business will both be better off in the long run if you learn how to manage things on your own.


You want to understand metrics, sales funnels, advanced SEO, and fancy analytics:

Two things: a) that’s not my expertise, and, therefore, not part of this offer. b) when you’re just starting out, you don’t need to worry about those complex tools. Getting too fixated on the details and all the bells, whistles, and get-rich-quick schemes presented to you by internet marketing gurus won’t serve you until you have something to scale and something to improve. Start simple—worry about the details when you sense they are absolutely necessary for you to get to the next step (and stay wary about those get-rich-quick schemes).


 This approach isn’t for everybody.

If you’re just looking for simple tips and quick tweaks, I’m probably not your girl.

We’ll work well together if you…

  • WANT TO ACHIEVE A COMMUNICATION BREAKTHROUGH—one that will transform the way you approach your work, the way you show up in your business, and the way you connect with your audience—not just a stop gap solution.

  • UNDERSTAND WHAT’S AT STAKE FOR YOU—You’ve got big goals, and you know you’ll reach them if (and only if) you get the clarity and confidence you’ve been missing.

  • WANT TO WORK WITH SOMEONE WHO UNDERSTANDS, FIRST-HAND, WHAT YOU’RE STRUGGLING WITH whether it’s knowing how to present your work out in the world, clarifying your brand message, or writing copy for your website.

  • AREN’T LOOKING FOR JUST A TECHNICIAN. You want to work with a warm, approachable human being who will listen intently to your concerns, offer real support, and actually really care about your success.

  • WANT TO WORK WITH SOMEONE WHO KNOWS HER STUFF—the techniques, skills, principles, and practices that can help you achieve noticeable, impactful results.

  • WANT TO WORK WITH SOMEONE WHO GETS YOU—someone who feels comfortable tossing around ideas about everything from music and food to history and psychology to marketing communications and entrepreneurship and who has had exposure to many cultures and multiple industries, as well as to entrepreneurship, academia, and non-profits.

  • WANT TO HIT THE GROUND RUNNING, YOU’RE READY TO WORK HARD, AND YOU’RE WILLING TO EVEN GET A LITTLE UNCOMFORTABLE because you understand that’s what it takes to get the best results.

Sound good? Excellent.

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Why is it important to get help?

Don't let following your passion leave you in the weeds. Solopreneurship can take you down a bumpy road. When you're charting your own path, it helps to be in the driver's seat. Launching your business and crafting a brand with an understanding of who you are, what's really important to you, and where you shine is an important aspect of getting off on the right foot. Integrating who you are with the work you do helps you gain the clarity, focus, and confidence you need to take the reins, map out a plan, and make informed, intentional choices as your business grows.

Can you tell me more about your clients?

I work with purpose-driven creatives doing creative, service-based work: coaches, consultants, chefs, nutritionists, therapists, and educators. My clients are usually in the early stages of starting a business or developing a business idea, and they need help finding direction and getting off the starting block. Some have been doing business for a few months or a few years, but still need help finding focus and hitting their stride. Some still have 9-5 day jobs, others have been freelancing for some time and need help organizing their work under an umbrella that makes sense to them and others. While most of my clients are small startups and solo-entrepreneurs, some are seasoned business owners who feel unhappy, unfocused, or frustrated with their current brand or business trajectory and want to make a pivot or undertake a rebrand.

Can’t I just do all of this on my own?

You could. Sort of. You can find a lot of the same advice and techniques from other coaches, from articles, from books, and self-guided courses. But something tells me that if you could have done it on your own, you would have done it already, no? This is tough stuff to do without an objective outside eye, and it's impossible to exaggerate the enormous value of getting constant encouragement and support. My strengths are making sense of stories and ideas that are hard to make sense of, boiling things down to their essentials, and identifying potential and possibilities that are hard for others to see. I combine my expertise in communications and coaching to provide personalized attention and help you understand yourself and your business that you just can't achieve on your own. Promise.

I already bought xyz other course or service, so why is this any different?

Down to Business is about getting started with a strong foundation and a clear message right out of the gate. These are the essential basics, not fancy marketing tactics that won't be relevant anymore in a few months. But this work isn't just about getting things down on paper. It's about the kind of learning, reflection, and self-discovery that makes you a smarter, savvier, more confident solopreneur. I designed Down to Business to jumpstart your growth and kickstart your confidence. You’ll leave this program with the kind of clarity and confidence as a business owner that I didn’t have until about 2 years in. As your guide, I'll give you my undivided attention and support and hold you accountable. I'll help you implement and integrate what you learn as you go, so you can't spin yourself in circles or procrastinate until you're "ready" (hint: you'll never feel completely ready).

I’m just starting out, and I’m not sure I should invest more money on my biz.

Oooh, I hear you. Starting a business is expensive. When you're not yet raking in the dough, it's hard to decide where and when to spend it. Without strong foundations in your business, you'll keep spinning your wheels. Ask yourself: How long have I working on this/dreaming about this? How much is my time worth? How much is it costing me to stay stuck? Where would I like my business to be in just 8 weeks? Can I get there on my own? This is an investment in the future of your business that pays for itself lickety-split. Plus, unlike a lot of the other things you could spend your money on at this point (trendy marketing tactics, a fancy copywriter, even a beautiful website), the value of what you learn with me won't expire over time. My clients routinely tell me that they are so happy to have made an investment in themselves and their futures.

What results can I expect?

As a result of working with me, my clients have:

  • Launched new businesses.

  • Launched new blogs and podcasts.

  • Signed their first/more clients.

  • Been featured in Real Simple, The New York Times, 100 Layer Cake, and many more.

  • Streamlined (or completely overhauled) their business models.

  • Launched new businesses.

  • Launched new blogs and podcasts.

  • Created new services and stopped offering others.

  • Grown their audiences.

  • Increased their prices.

Through this work, you'll...

  • overcome the overwhelm.

  • narrow in on exactly what you want to do.

  • discover the ways your strengths, experiences, and skills come together to tell your story.

  • package your expertise into offers that excite you.

  • perfectly position yourself to connect with the clients you love to work with.

  • build a business and brand that plays to your strengths and leverages your potential.

  • learn how to present yourself to colleagues, clients, and fans so that you stand out from the crowd.

  • get the clarity that will help you set goals and go after them with a new sense of purpose.

  • have strong foundations that give you confidence, clarity, focus, and momentum.

  • get a clear message that informs every choice you make about your business, from which goals to set, which services/products to offer, to what content to create, and what opportunities to say yes to.

Why isn't this cheaper?

This isn't a done-for-you service. It's a support-system, an education, and the kick-in-the-pants and accountability you need to get going and get to work.

I've put a lot of thought into developing this service with templates and knowledge you'll be able to use over and over. Not only will you have copy to get started with, but you'll be learning how to write copy for sales pages, emails, social media, blogs, etc. from here on in.

My goal is not only to get you started and clearly communicate what you do, but to equip you with the tools you'll need to run your business over the long haul. That way, you won't have to depend on consultants, content strategists, and copywriters to help you communicate in the future.

What about my web design and visual brand. Isn't that important too?

It is important, but the most beautiful website in the world won't get you more clients if people can't understand what you do. The story you tell about your business and the words you use to connect with your target client are (sorry web designers) more important.

What if I change things about my business or brand and all the work I do with you no longer applies?

Good news. Even if you do find you need to change your brand, you'll be equipped to do so. You'll have the templates and cheatsheets we used together, so you can use them again and again throughout your life as a business-owner. Plus, if you really get stuck, you can cash in on your bonus editing session anytime within a year from our original work.

Good news. Although I don't believe in one-size-fits all business solutions, the basic concepts, guidelines, and strategies that we will use to get your business in ship-shape are easily applied at every step of your journey. Want to start serving a new customer base? Need to make a bit of a pivot, so you want to tweak your messaging? No worries. Just pull out your templates and revisit the fundamentals you learned through our work. Plus, if you really get stuck, you can cash in on your bonus 7th session anytime within a year from our original work.

How do I know if this service is really for me?

This is for you if you want:

  • to highlight your strengths and leverage your experience to craft a purposeful business that blends your personality with your passions.

  • to have a clear path forward with your work.

  • to position yourself as an authority.

  • to work with more dream clients and stop working with the not-so-dreamy ones.

  • a roadmap to help make consistent decisions about your business in the future.

This may not be for you if:

  • You're looking for a quick fix.

  • You're looking for a one-size-fits-all solution.

  • You don't want your business to reflect who you are.

  • You're a bigger business, not a solopreneur.